It’s been very interesting lately talking to other real estate investors, and almost without exception the topic of social media comes up. Quite a few of you are really interested in what we’ve been doing on the social media scene, and so we want to talk today a little more about social media. In our blog post, How to Get Started Using Social Media to Market Your Real Estate Investing Business we talked about an overall plan to set up your social media strategy. Today we are going to talk about what should be the hub of your social media strategy – your blog.
Blogging is an excellent platform for you to deliver your content to your followers. You need to have interesting content that is useful to the viewer to keep their attention, but if you can do this, your blog will take you places. We have had a great deal of success with this blog offering information about real estate investing, and just tracking our progress. In fact, we’ve had so much success we’ve decided to start another blog for our Michigan Turnkey business. So we’re going to walk you through the steps of how we setup this blog, and show you how quickly it can come together. I want to emphasize this point…it took all of about 3 hours and $19 to get the blog setup and the first post out. It really is that simple.
So here’s what we did…
Setup Your Blog (5 minutes)
Go to WordPress.com and sign up for an account. We already had an account, so it was just a matter of setting up a second blog. Now, you’re going to want to have an idea of what the name of your blog is going to be and the mission of the blog. For us, our mission is to inform people about our business at Michigan Turnkey and show them on a weekly basis the deals we’re doing, provide information about the Michigan real estate market and give them insight into different real estate investing strategies they can employ with Michigan Turnkey.
Get Your Domain Name (5 Minutes)
Next you’ll want to go to GoDaddy.com to buy your URL. We selected www.MichiganTurnkeyTV.com for our URL. Also, here’s a hint, use the discount code “YES3″ and you’ll receive a pretty good discount on the purchase of your URL. Our’s cost $7.97.
Link Your Domain to Your Blog (10 Minutes)
Once you have signed up for your blog and your URL you’re gonna want to go back to WordPress.com and go to your “Dashboard”. Your Dashboard is where you will be updating everything about your blog. Think of it as your home base. So the first thing you’re going to want to set up is your domain. Click the “Upgrades” tab and follow the instructions there to set up your domain. You may have to go back to GoDaddy to set up the Name Servers, but this is quickly done at the GoDaddy website. To change your domain WordPress charges you $12 for the year. This is really a small price to pay for having a unique URL. Also, this is the last time you will have to pay anything to blog…from here out it’s all free. (Total Cost $19.97)
Select Your Theme (60 Minutes)
After your domain is set up, the next thing to do is select the theme that you will use for your blog. WordPress has a number of different themes to select from, and with most of them you have the ability to make changes to customize them for your own preferences. There are also a number of widgets you can add to add things like RSS feed buttons, social media buttons, etc. Most of this stuff can be added and tweaked over time, but for now you should concentrate on getting the basic theme selected. One more thing I should mention on themes…you can have your own custom theme designed for you by a professional web developer, but initially we would recommend you just stick with the themes offered by WordPress.
Signup for Video Sharing Sites (5 Minutes)
We highly recommend you incorporate video into your blog. The advantage is that you get to truly connect with your followers with the videos you publish, and this is so much more powerful as compared to a blog that is just written. To get setup to add videos to your site you need to upload the videos to a video hosting site like YouTube, and then you just refer to the YouTube link in your posts. It’s really quite simple, but you must have a YouTube account to upload the videos to. So you just need to go to YouTube.com and create an account.
Create Your “About” Page (45 Minutes)
Your “About” page should really tell your readers what the blog is all about. We decided to add a video and a short blurb about the blog on our About Page. We may change it in the future, but for now it will suffice.
Create Your First Blog Post (45 Minutes)
With all of this setup, you’re pretty much ready to create your first blog post. We’re going to dedicate mainly as a video blog, so it was pretty simple to get the flip cam out and put together our first post. You can check it out here.
So this is how we have set up our new blog www.MichiganTurnkeyTV.com. The great thing about this is that it took us about 3 hours to set all of this up, and now we have a communication tool that will provide us a platform to really connect with our colleagues and clients. I cannot emphasize how powerful this is…so get out there and start blogging!